I will never grow a beard -Sound Sultan – Punch Newspapers

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Ademola Olonilua and Timileyin Akinkahunsi

Popular singer, Sound Sultan, is unarguably one of the most stylish entertainers in the Nigerian entertainment industry. While he tends to set trends, other times, he follows the trends and doing well with them.

Sadly, there is a trend he would never be associated with and that is the ‘beard gang’. In a chat with Saturday Beats, the singer said he could never grow a beard even if he wanted to because he had never had facial hair in his life.

“My slim stature is not by my power or might but it is a gift from God. Also, it is in my gene. All I do is to ‘package’ my genes well. I am not a fan of beards; I cannot grow one even if I want to. It is never going to happen,” he said.

The veteran singer, who has been in the music industry for over two decades, carved a niche for himself by always singing songs with good lyrical contents. He was quick to advise people to stop saying the new generation of artistes were singing thrash as there is a demand for that type of songs.

“I am very proud of the new crop of artistes and I do not have a favourite. I think Nigeria music has come of age, it is not fair to say that it is rubbish music that is out there. These singers are really brilliant. If you think of how they come up with the songs, how they have been able to push their songs and the peculiarity of the Nigerian music industry, you will know they still push their music.

“A lot of people do music to feed their families and themselves. Creativity might not be a direct road to the market. In a situation like this, the people that are complaining that the songs are bad are the ones buying them. If the whole country is complaining that the music is thrash and at the end of the year, and you invite these same people that their music is thrash to come and perform at your shows, then they are the ones buying the songs at the end of the day.

“If they know that they are getting money from it why would they not continue? They have sponsors and if they do songs that have meaning but do not sell well, their sponsors would tell them to change their style so that they can make some money.

“Who knows, maybe if I got into the industry at this time, I would have watered down my message but I came at a time when we were in the business out of passion and not for money,” the singer said.

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